Millions of UFC fans are about to see the global crowd’s predictions flash on screen as every fight unfolds.
TKO Group Holdings, the parent company of the UFC, announced on November 13 that it has signed a multi-year deal making Polymarket the official and exclusive prediction-market partner for UFC and Zuffa Boxing.
The agreement will bring Polymarket’s real-time data directly into UFC broadcasts and in-arena screens around the world.
The main addition is a new “Fan Prediction Scoreboard,” a live graphic that shows how viewers expect each fight to unfold. The display updates throughout the bout, shifting as knockdowns, takedowns, or momentum changes alter fan expectations.
Polymarket will also appear across UFC’s top media properties, including live events, TV and streaming coverage, and all official social platforms.
AAAAAND NEW…
Official Exclusive Prediction Market of the UFC & TKO.
POLYMARKET pic.twitter.com/7QzS3Yg41X
— Polymarket (@Polymarket) November 13, 2025
The partnership gives the platform broad visibility while adding a new layer of live context to UFC broadcasts.
The two companies will also roll out a social series called “Matchup Predictions – Who’s Next?” across UFC’s accounts on X, Instagram, Facebook, and Threads.
After major events, the posts will suggest possible next opponents for the winning fighters. Polymarket will then create related markets so fans can trade on which matchups they think are most likely.
Polymarket is also set to become the first official brand partner of Zuffa Boxing, the new promotion led by UFC president Dana White and WWE president Nick Khan. The venture is expected to make its debut in January 2026.
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How Will Polymarket’s Prediction Prices Shape UFC’s New Fan Scoreboard?
And starting in 2026, all UFC and Zuffa Boxing events in the United States will stream only on Paramount+. Polymarket won’t function like a standard sportsbook during UFC broadcasts. Instead, it’s whether a fighter wins or if a match goes the distance, with prices between 0 and 1 showing the crowd’s implied probability.
Those prices will fuel the Fan Prediction Scoreboard, which TKO describes as a storytelling feature that shows fan sentiment and perceived momentum, not a betting window.
For Polymarket, the UFC agreement marks the latest step in a fast push to bring prediction markets into the financial and sports mainstream.
A day earlier, Yahoo Finance named Polymarket its exclusive prediction-market partner and said it will introduce a hub that displays Polymarket probabilities next to news, charts, and market data on its platform.
George Leimer, the general manager at Yahoo Finance, said prediction markets are becoming a real part of modern finance.
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Polymarket 🤝 Yahoo
We’re excited to announce Polymarket is now the exclusive prediction market partner for Yahoo Finance. pic.twitter.com/eramDARxHr
— Polymarket (@Polymarket) November 12, 2025
He described them as a growing tool for investors who want clearer data and more context around major events.
TKO said in its own release that Polymarket has already seen “billions of dollars” in predictions traded this year. Those trades span across politics, markets, and entertainment.
The company now wants to bring that activity into combat sports. It plans to use the same model to track what fans expect to happen inside the cage.
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